Sales & Marketing: Analytics, Forecasting & Strategy

Learn how to analyze sales and marketing data, forecast demand, and build strategies that drive revenue and business growth. This course gives you a complete, practical system that combines marketing analytics, sales analytics, market research, customer insights, and forecasting models to help you understand your market, predict demand, and make smarter business decisions. You’ll learn how to design effective marketing strategies, manage sales performance, and apply real-world techniques across retail, e-commerce, and modern business environments.

Beyond theory, you’ll work with Excel-based analysis, dashboards, and forecasting tools while exploring AI-powered insights that give you a competitive edge in today’s data-driven world. By the end of this course, you’ll not just understand sales and marketing—you’ll be able to plan, execute, analyze, and optimize strategies that drive consistent growth and business success.